I received a political brochure today that was very informative. It educated me about two political competitors, let’s call them Candidate A and Candidate B, both of whom were running for the same Congressional seat in my state.
Candidate A, a young go-getter, decides to do some marketing. He sends out political brochures telling people how bad Candidate B was and why they shouldn’t vote for that guy. The brochure also includes Candidate A’s name and what he stands for. Sounds like a good idea. Unfortunately, the execution was very poor.
Instead of advertising for himself, he advertised for his opponent.